If you able to get your hands on a Paris Saint-Germain shirt with the title 'Messi' on the reverse this week, congratulations. You have a great sense of timing.
You might wonder why. According to Spanish news site AS, the French club sold well over 150K Lionel Messi shirts in the short of 7 minutes.
With the least expensive men's shirt with Messi on the reverse costing €158, it's claimed that shirt sales solely generated €23.7 million in internet shopping.
With the reduction for women's and children's sizes taken into account, the sum will most likely be fewer, but not by much. That is a significant sum of money in a short span of time.
Despite the fact that the shirt sales won't immediately benefit PSG, however it makes his 2 deal worth it.
Read More: Ligue One Is Considering Changing The Rule For Lionel Messi At PSG
The queue outside the official PSG shop at the Champs-Élysées to buy a Lionel Messi shirt. (🎥@RemyBuisine) pic.twitter.com/Bh5QeIesUv
— Get French Football News (@GFFN) August 11, 2021
The Ligue 1 club established a contract with Nike that will pay the club €80 million ahead every year rather than a share of total sales until 2032.
According to AS, Barcelona has lost a variety of revenue streams as a result of the leaving of its star striker, with shirt sales being one of them.
As per Brand Finance, Messi's exit could result in a €137 million loss in brand value for the Blaugrana.
They anticipate a €17 million loss on game days, and also a huge €43 million in lost product sales - not to include commercial and sponsorship opportunities, leaving the club with a possible loss of €77 million in business income.
According to Brand Finance, Messi leaving Barcelona could cost the club €137 million in brand value. They would lose €77 million in business revenue, €17 million on match days and €43 million in t-shirt and merchandise sales.
— J. (@MessiIizer) August 9, 2021
People thought he was the financial problem 🤐 pic.twitter.com/3BhH3FOjds
Hugo Hensley, Head of Sports Services at Brand Finance, stated, "Messi is identified with the Barcelona label and has been the club's symbol since emerging onto the scene three years ago."
"His availability at the club has undoubtedly helped it attract more supporters, top players, coaches, and commercial deals, and also achieve silverware. His exit might cost the club a lot of money and hurt the club's brand value."
Featured Image Credit: PA